Thanks for the article MTF. One thing I always wondered about is why do watch brand

who also specialize in jewelery have dial designs that usually are avant garde? Is it because the dial designers from these brands are also influenced by jewelery design?

Take for instance, Piaget, Chopard, and Bulgari - all 3 of these brands' watch dials usually have this unique "look" to it and totally different than more traditional watch dial designs from non-jewelery brands, for example, Patek, Rolex, and Lange (I just picked these 3 randomly). I don't know how to describe this unique look I'm referring to but I'm pretty sure many watch collectors reading this will understand what I'm referring to.

It would be awesome if we could have a sneak peak at Piaget failed ideas but I know we won't be able to because these are still proprietary secrets. I wonder if any of these failed designs were more traditionally designed?

In any case, I'm just conjuring up some thoughts after reading your article.

Thanks for reading!

Cheers,
Anthony

💰1882 Marketplace Listings for Rolex›

Piaget Technique & Aesthetic: Part 1 – Design

By: MTF : December 12th, 2012-12:24

Piaget Technique & Aesthetic: Part 1 – Design Piaget recently released the first of their' know-how' watchmaking videos that premiered on PuristSPro. We were very honoured that PuristS could be the first in the world to see it....even before the Piage...

Thanks a lot Melvin for this great article.

By: foversta : December 12th, 2012-12:32

Sure that Piaget watches have a very delicate design. Gouverneur, Altiplano, Polo, Emperador, they all share in common a refined style. Thanks Melvin! Fx

Piaget is Not for everybody...well, except the Altiplano

By: MTF : December 13th, 2012-21:21

FrX, I agree the Piaget style was initially a mystery to me. Then, I read through the history (patrimony) of the company from family owned through the quartz 'crisis' that Piaget rode by finding a niche customer....the rich jet-set. For them, quality and ...

Thanks for the article MTF. One thing I always wondered about is why do watch brand

By: AnthonyTsai : December 12th, 2012-18:57

who also specialize in jewelery have dial designs that usually are avant garde? Is it because the dial designers from these brands are also influenced by jewelery design? Take for instance, Piaget, Chopard, and Bulgari - all 3 of these brands' watch dials...

You may have a point there about brands with dual mastery

By: MTF : December 13th, 2012-21:27

The examples you gave come in two classes: Watchmakers that became Jewelllers: Piaget, Chopard , Patek Philippe (sic), Omega (double sic). Jewellers that became Watchmakers: Bulgari, Cartier, Harry Winston , Van Cleef Arpels, Tiffany (sic). But seriously,...

Piaget designs and techniques

By: ED209 : December 12th, 2012-20:45

Thanks for sharing the exclusive video and the background on the Piaget designs. It brings back fond memories of our PuristS visit to Piaget back in 2008. I really enjoyed the tour where we visited their development department and was able to see how Piag...

When I first saw the stereolithography

By: MTF : December 13th, 2012-21:31

in 2006, I was surprised. It seemed such an elegant solution to the need for speed in prototyping. Of course, I still had old fashioned ideas of clay modelling then. Regards, MTF

The recurring theme...

By: dxboon : December 13th, 2012-08:00

...in the responses from Piaget about freedom and liberty to design, is palpable in the finished product. More so than any other major brand owned by a conglomerate, I think Piaget's watches are overtly emotional. They don't make "safe" choices in design ...

The heart of Piaget watches

By: MTF : December 13th, 2012-21:39

is their own movements. That is the point that I frequently find that even their own customers (jewellery) are surprised when I talk with them. "What's the big deal about having own movements?", they ask. Good question: In practical terms...they make NO d...

Ouch! I wrote an answer to Anthony's post, and just realized that you elaborated it

By: amanico : December 13th, 2012-23:41

Very well! I admire a lot these magicians which have to stick to horological realities. Thanks for the superb write up, and to Piaget for sharing all this with us. Best, Nicolas. PS; The Piaget skeleton is really something!

I am most impressed by this...

By: KIH : December 14th, 2012-16:22

... " Some brands claim a famous celebrity as their Muse, so I asked, Who is the Piaget muse? As expected from a brand with Calvinist roots, the answer was: “Each woman and man is a muse for Piaget and we try to offer unique and exceptional luxury product...

Some may feel that was marketing "speak" but

By: MTF : December 14th, 2012-19:11

Piaget really has no Muse today. In the past, they had famous 'friends' like Salvador Dali and movie stars but they were not muses in the classical vein. More like fellow jet-setters or the arts & social scene that Yves Piaget was a part of. That's ho...

The Altiplano Skeleton 1200 S is my favourite Piaget.

By: amanico : December 26th, 2012-22:55

I absolutely love tis modern expression of skeleton, light, modern, very convincing. If I had to have one Piaget, it would be, without doubt, this one. SUPERB! Best, Nicolas