Piaget

Once upon a time there was Piaget…

Piaget is a story of time, but also of what the Francophiles call "audacity" and inspiration. "Audacity" means something completely different to English speakers so it was a while before I realised that my friends at Piaget were on to a good thing and not being presumptuous!

Proudly merging time-honed expertise and innovation since 1874, the Maison from La Côte-aux-Fées creates watches and jewellery that are renowned far beyond the confines of their home patch of Neuchâtel Jura mountains. Run as a family firm for generations and still with the homely feel today despite the juggernaut that is Richemont Group, Piaget is still able to inspire new trends, and to find their way unscathed through the decades.

Back in the 1960s, Piaget used stone as structural components and not just decoration. After making their first appearance on Piaget dials, jade, lapis lazuli and opal were then used on watch bracelets from the 1970s onwards.

This represented a revolution combining the nobility of hard stones with a broad range of colours and was perfectly in tune with the fashions of the time. Pure creative genius..... from "Groovy, Baby!" of the Stoned Sixties to "May the Force be with you" of the Funkadelic 70s .