The boutiques are a part of their image, an attachment to Old-World sensibilities, and they provide the quality-of-service that a collector, purchasing a half million dollar watch, expects. (The fact that we who buy the cheap ones, at 30-60 and up, get to enjoy the same priveleges is gravy.) Now, when the Internet can celebrate your purchase with a bottle of champagne and welcome you into the 'family' with handshakes and hugs, well, then the Internet may gain the upper hand. I would liken my few experiences in the boutiques and manufacture-owned stores as being comforatbly-cocooned among worthy professionals. I receive relevant and thoughtful cards and gifts throughout the year. The human touch has not been duplicated on the Web. If I could find one pit in my bowl of cherries, it would be a facetious one. For instance, if I ask an Internet site to address me as Finglethwazen Humperberry, it will accomodate without question. I'm a simple guy. I go by my first name EVERYWHERE. And yet, these most-gracious professionals (expecially at Breguet) seem sincerely attuned to Old-World sensibilities. To these dedicated experts, I will always be Mr. Last Name. My wife, Mrs. Last Name. Our three adult sons, the younger Last Names. Amazing. It always makes me smile and, I believe, with time, I can learn to forgive them. Does the watch carry a premium for these 'niceties'? I hope so and I know I'll get my money's worth every time. A thankful collector.