Normally the first picture you upload becomes the picture shown in our index pages.
If you want to change that you can edit your story and select the photo you prefer from the list at the bottom.
For your story it looks like this image:
You had uploaded another picture of a different watch and that became the former index picture, which you didn't want.
I took the photo of the Tidemaster and edited it slightly because the top of the image showed us your shoe, which we didn't need to see.
Then I uploaded the new photo. It's necessary to upload, then save the story, then go back in to edit a second time.
To make the new photo become the index photo, edit the story and click the image at the bottom which you want to appear in the index, then save the story again.
It is necessary to do this with a browser window, the app won't give you all this access, and you can only do this within a half-hour or so of first saving your story.
After that, you need help from a Moderator.
Cheers,
Cazalea