It's a really cool concept that I think a LOT of people, including myself, really appreciated. But NOBODY thinks it belongs in the price bracket it's in.
I'd love to own and wear a watch like this, but I'll be more broadminded than you: I don't think they'd need to lower the price by 90%. Merely 80%! I think they could sell some at 10k.
But it's still remarkable to me to see Omega asking 50k for something that I'm pretty sure they couldn't even sell for 20.