Comments:
Mille Miglia ago?
Just snapped a shot of our Mille Miglia 2014 Race Edition the other day, which had me thinking of the line. Yes, there are still annual new models (as far as I know) that kind of keep up the spirit. But at the same time I feel that the excitement of the earlier years might have been lost somewhat and that other brands have muscled in successfully on the territory that Chopard us so carefully cultivated over quite some time. Any ideas or comments? 🧐🤷🏻♂️
My take on the MM
The MM has few "properties" yuo can look at:
1. Its a Chopard, for the company collectors. but as a Chopard, most models are quite simple and not interested horologicaly..
2. Its a MM "theme". I don't see too many MM theme collectors, if any. it's not F1 or Bond theme.
The MM doesn't have an identity or firm design language, its a watch with a printed logo. Over the years there has been few designs, cases, sizes movements etc, making it more of a watch with a matching logo, nothing else.
At the bottom line, to each is own and ever MM watch should be considered as a watch that one like or not, as a watch, not as an icon.
If one likes a specific model/variant and price/watch fits? great. nothing more than that. IMO.
BTW My preferred MM is not the MM but the Jacky Ickx with white dial and big date windows.
I think they used to have a design language
with the GT XL and that sort. I quite liked that modern twist. But most of the first 10 years of mille miglia watches, and a lot of the recent ones, have a sort of faux vintage look that appears to be, not awful, but quite deliberately not as nice as, say, the vintage look of the 63 chronograph.
Admittedly…
The 1963 plays in a different league (OK, there was one MM sharing the same movement) 😁
While I agree with what you say…
They used to have a much stronger presence in the for instance vintage car enthusiast scene than seems to be the case today. Wonder what really changed there 🧐
Thanks so much - very comfortable indeed 😊👍🏻
And looking a bit less ordinary to boot 😁
I stopped looking at the MM collection in 2004, with the Grand Prix Historique Monaco, which was not strictly speaking a MM. But those of the late 90's early 2000's were really something!
Very kind 🙏🏻
Somehow find strap makers nowadays often more imaginative than watch makers 😁