Prominent sports figures can be very polarizing compared to the sports they play. For example, all automotive fans typically love the Grand Prix you have. It is just a super auto themed watch (most authentic ever, IMO). But I remember reading comments about certain driver editions, like the Trulli and Buemi, where the poster lacked interest because of the athlete's association.
If you asked me a few years ago if I would ever consider purchasing something with LeBron James name on it I would have said no way. The whole "decision" telecast on ESPN and subsequent comments James made over the next year were a major turn off to me, even though I do not follow basketball so closely. However, LeBron has really worked to change his image, and I applaud him for it. I'm definitely interested to see the watch.