Isn't Art Deco the same to all men? I'm sure after you've flipped through this book you'll realize that you want a Reverso! It's THE ORIGINAL SPORTS WATCH. JLC should use that as their slogan for Reverso. It's elegant, sporty, and historically significant. Just such a nice piece of kit!
I promise I don't have any inside knowledge. But considering it's an anniversary year for the Reverso, I'm almost certain that something exciting will be coming soon!
A nice Reverso book needs to fill the gap between the 90s and now, nothing thorough has been written since Manfred Fritz. Maybe this one? Although Foulkes is sometimes too much about aesthetic rather than technical (his "time tamed" was a bit disappointing for that reason). Best, E.