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Baselworld 2013 Teaser

By: MTF : April 16th, 2013-05:19

Forumners,

Buried in a retrospective post yesterday, CLICK link to see: home.watchprosite.com

I sneaked in some hints for watches appearing at Baselworld 2013. Nobody spotted one of them.

Here is another snippet.....

Funky, huh?

After commenting (in confidence) on the prototype last year, PuristSPro is privileged to be showing the global press release a little early.

Here is the Introduction section.....

THE KAMBYS COLLECTION

The story
Because CYRUS relies only on the intuition of its founders,
Because CYRUS does not try to ‘be like ‘others’,
Because CYRUS has a unique history,
And simply because no great genius has ever existed without a touch of folly,

this is how the KAMBYS collection was born.

In a market dominated by automatic watches, CYRUS has dared to launch a timepiece with manual double barrel winding and a seven-day power reserve. The movement (290 components, 50 rubies) is a 100% in-house manufacture movement, created under the aegis of renowned, award-winning Swiss watchmaker Jean-François Mojon.

The design of this timepiece (available in titanium and black /red gold DLC titanium) was developed in perfect synergy with the brand’s identity, which places great emphasis on attention to detail. Recognizable as a CYRUS from first glance, it has a sleek design, where each element has been carefully weighed up and designed by our in-house team. A patented design, which perfectly moulds the shape of the wrist.

This collection is the fruit of the partnership between our two founders, Julien and Laurent LECAMP. The selection of functions, the manual movement, the design features and the unusual bracelet were all created and developed within the family, with the utmost respect for the CYRUS philosophy. The distinctive mark of the two cousins can be found discreetly inscribed on the back of the calibre. Four digits, 7778 are etched, recalling the cousins’ two birth dates.

What does it do?

Regards,

MTF

This message has been edited by MTF on 2013-04-16 09:47:06

i like the design, but it seems to have design cues from several other brands

By: G99 : April 16th, 2013-10:17

i can see hints of RM, Hautlence, Azimuth, BRM and a few others all mixed together to make a very presentable avantgarde watch.

G.

That about sums it up, maybe a little of Hublot in there, from their tourbillon models [nt]

By: doubleup : April 16th, 2013-17:03

No message body

Interesting...

By: andrewluff : April 16th, 2013-10:38

But would like to see what it does as from the picture it does not make me sit on the edge of my seat...

I wouldn't say groundbreaking due to not being an automatic watch... I can think of lots of manual wind watches

7 day power reserve... Well I know lots with less and others with lots more!

Cheers

Andrew

What it does

By: MTF : April 16th, 2013-11:44

Andrew,

It is subtle.

As you know, Cyrus watches have been priced at the high end until now, mostly because of their high degree of detail, complicated mechanisms and their client demographic. They had 2 product lines: the stratospheric Klepcys (moon or planet displays) and the entry-level Kuros (chronograph).

This new Kambys line is mid-way in price point but has an "in-house" movement, unlike the entry Kuros watches.

Is there such a thing as "affordable luxury"?

Technical details

MOVEMENT

Manufacture movement (CAL 7778)

Developed in collaboration with Jean-François Mojon

Manual winding (using the crown at 3 o’clock)

Double barrel

290 components, 50 rubies

Frequency: 3Hz (21,600 vibrations per hour)

DIAMETER: 50 mm (including the two crowns)

DIAL: No dial

FUNCTIONS:

Hours, minutes, seconds

Power reserve

Secret animation

HOURS/MINUTES In the centre

SECONDS

In the 7–8 o’clock position

Three hands with three arms of different lengths to cover the three sectors of 120°.

Each hand (inclined by 8°) passes over to the next every 20 seconds (0 -> 20 sec. / 20 -> 40 sec. / 40 -> 0

sec.).

POWER RESERVE

In the 1–5 o’clock position. Length: 7 days (minimum).

Three barrels slide progressively, one after the other, along a vertical axis.

The two smaller cylinders each represent two days of power reserve. The third barrel represents three days.

SECRET ANIMATION

In the 9–12 o’clock position

With a simple press on the crown at the 9 o’clock position, the following elements are displayed in the opening:

‐ CYRUS logo

‐ the number of the piece

‐ Cyrus coin (a 2,500-year-old coin, made during the reign of CYRUS THE GREAT)

Option to personalize animation.

CROWN AT 3 O’CLOCK:

2 positions:

- Winding

- Setting time

Stop second function when stem is pulled out.

CROWN AT 9 O’CLOCK

Displays the following on demand: Cyrus logo/serial number/Cyrus coin (or other personalized element)

BRACELET Anti-allergic rubber. Adjustable size. Openwork design with moving barrels, echoing the

power reserve of the watch itself.

CLASP Triple folding, titanium

SPECIAL FEATURES - LIMITED EDITION (188 pieces/model)

- Titanium/Black DLC titanium and red gold case

‐ The number of the in-house calibre bears the distinctive mark of the two original founders (and creators of the KAMBYS collection): 7778, recalling the two years of the cousins’ birth. Laurent LECAMP (1977) and Julien LECAMP (1978)

‐ Transparent sapphire crystal case showcasing visible movement.

‐ Each element of the design has been created internally by CYRUS (back cover, hands...)

‐ The first piece in this collection (a personalized piece) will be donated to the ONLY WATCH charity auction.

This message has been edited by MTF on 2013-04-16 11:58:14

Maybe lost on me...

By: andrewluff : April 16th, 2013-12:53

But what is so daring? The disc on the top left rotates around in 3 positions showing nothing particularly useful... Am I being harsh? At least put one as a hidden date or power reserve or something. Whats with the cam drive look on the right side, does it have a function or the one on the strap?

Don't get me wrong, its kinda cool but not that unique as Graham has already said and based on the writeup thought it would do something special. I love my klepsys for being different and the various unique ideas and functions this hmmm the jury is out on this one...

Cheers

Andrew

Understand the cam drive part now...

By: andrewluff : April 16th, 2013-13:16

I re-read again as was lost as the top part of the technical specs it said 2 barrels but on the power reserve part it says 3 barrels... and yes can clearly see 3. But what about the part on the strap, any function?

Any price announced on it?

Cheers
Andrew

You may not have been the target demographic

By: MTF : April 16th, 2013-20:13

Andrew,

As a Klepcys owner, you know the design motifs and thought process at Cyrus.

They went for the very niche high end first. Privately, we may discuss the reasons for their penetration into the UHNW market.

They went the other way with outsourced movements but retained some of the Cyrus 'look' for the Kuros range at (relatively) "affordable" entry point. Some customers complained it did not have a Cyrus movement.

Your reaction exemplifies a third of the expected reactions. One third will love Kambys because it has a Cyrus handwind movement and minor quirky complication.....actually 3 displays of 3 items:

1) 3-sector seconds display with 3 faux-retrograde hands.

2) 3 barrel power reserve display with 3 sets of indicators.

3) 3 selectable dial logo and one of those can be customised.

One third will hate it for being unexciting compared to the flagship Klepcys.

One third will have no idea what to think since they don't move in Cyrus circles.

Personally, based only on the prototype, I understand the concept of in-house movement with quirky simple 'complications'. It gives them a chance to refine their movement portfolio so now they have automatic and manual base movements for the future. The real complications can come in future when the economy picks up.

I maintain that the true measure of luxury is the ability to make a choice. Some may see it as "tacky" or harking back to when we wore our designer labels outside our clothes. Kabys lets you choose what logo (or your personal monogram) to show on the dial. You can even customise to show Nothing. It can be a conversation piece and the hostesses in Tokyo bars will love it!

But seriously, I am neither endorsing nor dissing this watch.....yet.

I am intrigued but undecided because I am not an owner of a Cyrus watch. If I had the other two models, this may join the brand collection. As a wannabe owner, it does provide an affordable (relative term) entry to Cyrus Watch but with a Cyrus movement. For the lower entry point with everything Cyrus except the movement.....there is the Kuros...especially for chronograph collectors.

Finally, the 'beads' on the strap have no mechanical function. They just utilise the design motif from the power reserve display. You can move them with your finger.......what do they remind you of? Remember the target customers and the background of the main investor at Cyrus