Horological Meandering

This year Parmigiani Fleurier embarked on a new relationship with The Hour Glass (THG), now its retailer for SE Asia. To mark the occasion, Parmigiani and THG threw a wonderful party at the Esplanade.

From Switzerland came President and Master Watchmaker, Mr. Michel Parmigiani; Mr. Jean-Marc Jacot, CEO of Parmigiani Fleurier; and Mr. Gabriel Prêtere, Chief Financial Officer of the Sandoz Family Foundation.

Mr. Jean Marc Jacot, Dr. Henry Tay, Dr. Kenny Chan (CEO of THG), Mr. Jean-Pascal Salvaj and Mr. Lim Hock Thiam (General Manager of THG)  

The night also marked the launch of the Parmigiani Bugatti Supersport in ADLC covered white gold, a limited edition of 10 pieces made just for THG.

The Bugatti Supersport ADLC 

Dinner was on the stage of the Esplanade concert hall, with varied and entertaining performances throughout. It was a really enjoyable night. 

The evening's MC, Ms Diana Ser

The models sporting Parmigiani watches 

First was a dance by Japanese performance Orientarhythm, performing for the first time in Singapore. Unusually, the dance is coordinated with a video projected on the screen behind, so every move has to be perfectly in sync. 

Then came 11 year old Miguel Antonio, a child prodigy who just released his Christmas CD. He undoubtedly has a career as a singer.

Donne Ray Radford and Miguel Antonio

Finally was Donne Ray Radford, the fourth generation lead singer of the Platters. Mr Radford is a brilliant entertainer, who brought the guests through several decades of pop music.

The evening of food, wine and friends closed very late, and everyone went home very pleased.

Congratulations to Parmigiani and THG!

- SJX

Dr Henry Tay, Executive Chairman of THG giving the opening speech

Dana and Darren Cheong

Dr Wong Ju Ming and Michael Tay, Executive Director of THG

The team from THG and Parmigiani

Not only with the Platter's lead, but with the extremely involving, precise dramatic movemnets of the Japanese performer...using clean and percussive emotions, and practically nothing else but a monocolored cadence. His performance of being able to "throw" and "move" what appears to be shadow and light totally brought out the essence of the brand's values....if nything, as a collector, I would really want to explore this brand today and tomorrow.

Thanks Hour Glass and all the fine folks who did this, but MOST of all....I am humbled by the fact that a brand like this escaped my attention for more than 8 years in Singapore.

It just goes to show that a well executed launch, can revitalise a brand 100 fold.

Bernard,

I recall you had once mentionned that Mr. Parmigiani had an "aversion" to the asian market (to but it mildly).

Has he changed?  or is he just "tolerating" because that is where the market is ?

Best, MIke

I was probably mistaking one cultural norm for another.

Just like when I am posting pictures of my watches or cars, another cultural sphere would take it as a display of insecurity and show off "how much money I have".

I am not doing that...I am/was always sharing, and I am not at all dissapointed with the internet being able to bridge many cultural worlds...and acceptance/friendship is always my hope for all.