Comments:
I could not believe it,
so I reached out to someone. To my suprise it is actually true.
Apparently it was planned already for couple of years and the „Pop“ refers more to recent AP Pop Art releases…
There is more to the story which is linked to Francois Benhamias, but i cant provide more details at this stage.
Apparently it was planned already for couple of years and the „Pop“ refers more to recent AP Pop Art releases…
There is more to the story which is linked to Francois Benhamias, but i cant provide more details at this stage.
Whoever starts queuing on 15 May
is 1 day behind me. I will get the first dibs. Probably the lime and blue pair.
More potential (speculative) details:
It does NOT appear to be a watch per se that is coming.
Various social media posts are showing lanyard straps in multiple colors, and working theories are an AP-themed pocket watch leveraging the Swatch "Pop" and "Clac" product lines from the past.
www.gearpatrol.com
www.reddit.com
www.reddit.com
Various social media posts are showing lanyard straps in multiple colors, and working theories are an AP-themed pocket watch leveraging the Swatch "Pop" and "Clac" product lines from the past.
www.gearpatrol.com
www.reddit.com
www.reddit.com
That would be counterproductive to make it as a pocket watch but I could be wrong.
How about instead of 40mm make it 400mm?! Don’t believe the hype!
At 40mm, send it off to Frett for a conversion kit to really ruffle some feathers. :)
I kind of admire Flava Flav for often wearing these big clocks around his neck and not caring at all!
AP has been doing the rapper thing lately, it'll fit right in!
Maybe they can get him a limited edition iced out version. 
Photo taken this morning. Not only has the collab been made official, the swatch stores have already set up the product placements.
NOT ai generated image. Swatch boutique this morning.
