One example is Rado. The True Square Undigital, as shared by the thread starter, is an interesting piece. But for me, the Tej Chauhan Edition adds a different touch with its playful take and vibrant colours. I really think we need more of such bold watches in the horological scene - and playing with different shapes and colours might be a good avenue to explore.
Cheers,
C
P.S. Picture above was taken from ABlogToWatch.