Patek Philippe

Hi -

I wanted to get purists opinions on how they feel about having "Tiffany&Co" on a modern Patek dial?  Do you feel this makes the Patek more special?  Do you feel this just clutters the dial and the overall design of the watch? 

I was looking at a 5960P the other day and I realized after a minute or two that the dial had the Tiffany logo printed just below the Geneve on the dial.  I was ambivalent about it - What do you think? 

I know that on some vintage Pateks Tiffany& Co dials may be extremely coveted - but on a Modern watch - do you care or not? 

Thanks,

asg

Insofar as ambivalence is the state of having simultaneous conflicting feelings, it seems a good way to describe it.  I personally dislike it on modern watches since it adds clutter and my primary "brand value" comes from the watch rather than the retailer.  In vintage, it does seem to add some personality and panache to a watch (especially as interpreted by the auction houses since it makes a watch even more special), although personally I would be pretty indifferent to it. 

 

 

I'd prefer it, primarily because of a long affection for the service and values at Tiffany.  Whether I would pay more is a different question.

Park

 

I almost hate it

I never understood why some people would pay more for a watch which has the name of a retailer on the dial. And I wonder if that hype will last forever

i prefer simplicity - without the tiffany on the dial. one reason that i like patek watches is the fact that they are simple - even when "complicated." if i am going to have something additional on my dial, i'd prefer it be functional (date, small seconds, moon phase) rather than a tiffany logo.

just my 2cents.

Frankly the addition of Tiffany and Co on the dial does not matter very much to me. The font is relatively small so that in my opinion it does not detract from the beauty of the dial. Also although we don't want to admit it as we are paying for this very expensive watch, it is nice to know that if we need to sell it for whatever reason, those Tiffany and Co. words on the dial may help to maintain (if not Increase) value.

Besides the words on the dial may bring back pleasant experiences at this boutique. I have always been treated very well, even when I did not have a Patek on my wrist.

I have no relationship/have never been to tiffanies, so I would prefer it without it, as I think it looks simpler=nicer to my eye. But I can perhaps understand people who have a longstanding "relation" or understanding of the retailer. form a monetary perspective its more rare=more valuable. but thats not what we talk about.

then what would you prefer on your watch?

Thanks everyone for your thoughtful replies. 

Further to the point about Tiffany's being Mass Market like Zales -

Well, to me, at present the Tiffany's name has less panache than in years past.  Now, Tiffany's is peddling its silver jewelery by the shipping container.  They have lowered their "Standards" I think and have build more sustainability into their brand - but being located in shopping malls throughout the country doesnt add class to me. 

I personally feel that if there was some thought put into the placement of the Tiffany & Co on the dial or, if there were unique dials for Tiffany retailed watches that would be ok - but I agree with most posters - that just cluttering the dial with a Tiffany stamp does nothing for the aesthetic and inherent simplicity that is Patek. 

I dont know if I would pay more for Tiffany on the dial.  Probably not - In fact, I'd probably ask Patek to change the dial if possible. 

Does anyone know if you can request Non-Tiffany dials from Tiffanys? 

Yes you can request that Tiffany is not on the dial.

But if it is already there they are unlikely to replace a dial.

Where on the dial the "Tiffany" is placed is determined by Patek.

Which watches are Stamped with the Tiffany name is mostly determined by Patek. I would guess Tiffany passes on the requests from their customers to Patek, but Patek makes the call.

The Stamp is only done up to a certain level watch these days, The last time I asked, there were a few 5960's done and nothing more complicated. Now I do not think they even do the 5960's.

This does change from time to time and could change again.

At one point Patek was resigned to end all the stampings.

Tiffany is the only company that Patek allows to have their name on Patek watches other than special additions for some very special dealers.

 

Patek does Special Tiffany only watches as well. Even a few one off's.

While Tiffany does have stores at "malls" all over the world, as does Cartier, Bulgari, Harry Winston, Graff, Arpels, Etc.

There are only a few Tiffany stores that sell Patek, and none of them are in malls. Tiffany was the first seller of Patek watches in the USA.

but I know my wife would appreciate it.

3923.  On that watch, the placement and the size of the lettering is not disruptive to its appearance, but I would rather it not be there if I had a choice.

There just seems so much fuss about dials and the value demanded for some pieces ... simply amazing. But, it seems that's what keeps the ball rolling.