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Summit in the Premier League
Cutting-edge design and technology concepts refine both automotive
engineering and the world of time measurement. Two prestigious
representatives of both disciplines met for a photo shoot in Munich a
few days prior to this year’s Concorso d’Eleganza Villa d’Este.
For the second time now, A. Lange & Söhne is supporting this legendary competition for classic automobiles and avant-garde prototypes scheduled to take place in Como from 24 to 26 May 2013. The event showcases unique vintage cars and latest-generation prototypes in an impressive manifestation of the intimate links between tradition and progress. For the winner in the “Best of Show” category, A. Lange & Söhne has created a timepiece that is as unique as the automobile that takes the prize: an exclusive special model of the LANGE 1 TIME ZONE. The hand-engraved caseback of the watch displays the coat of arms of the Concorso d’Eleganza. And on its rotating city ring, Como stands for Central European Time.
Technology summit: Special Concorso model of the LANGE 1 TIME ZONE meets BMW i8 concept car.
Mechanical timekeeping instruments crafted by A. Lange & Söhne not only stand for tradition and artisanship, but also for innovative technical solutions that are ahead of their time. So it was only natural to initiate a dialogue between the most coveted award of the Concorso with a concept study that embodies nothing less than the sports car of the future. With the intelligent eDrive concept of the i8, BMW succeeded in overcoming the perpetual contradiction between abundant power and low fuel consumption. 356 HP contrasts against 2.7 litres per 100 km. The analogy in Lange’s product philosophy is the ongoing quest to push the boundaries in technical feasibility and to reconcile apparent opposites.
Sculpture on wheels and sculpture for the wrist.
For the second time now, A. Lange & Söhne is supporting this legendary competition for classic automobiles and avant-garde prototypes scheduled to take place in Como from 24 to 26 May 2013. The event showcases unique vintage cars and latest-generation prototypes in an impressive manifestation of the intimate links between tradition and progress. For the winner in the “Best of Show” category, A. Lange & Söhne has created a timepiece that is as unique as the automobile that takes the prize: an exclusive special model of the LANGE 1 TIME ZONE. The hand-engraved caseback of the watch displays the coat of arms of the Concorso d’Eleganza. And on its rotating city ring, Como stands for Central European Time.
Technology summit: Special Concorso model of the LANGE 1 TIME ZONE meets BMW i8 concept car.
Mechanical timekeeping instruments crafted by A. Lange & Söhne not only stand for tradition and artisanship, but also for innovative technical solutions that are ahead of their time. So it was only natural to initiate a dialogue between the most coveted award of the Concorso with a concept study that embodies nothing less than the sports car of the future. With the intelligent eDrive concept of the i8, BMW succeeded in overcoming the perpetual contradiction between abundant power and low fuel consumption. 356 HP contrasts against 2.7 litres per 100 km. The analogy in Lange’s product philosophy is the ongoing quest to push the boundaries in technical feasibility and to reconcile apparent opposites.
Sculpture on wheels and sculpture for the wrist.
Press Release
Is Lange partnering with BMW?
Is this an official partnering?
They had an event with Audi in the Middle East.
Then an event with BMW and Steinway in Nippon.
And now another BMW event here.
Looks like they've found an automotive partner?