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Panerai PAM305 Submersible “On-The-Wrist” Review
Panerai PAM305 Luminor 1950 Submersible “On-The-Wrist” Review
by Anthony Tsai
© Dec 2009
What is Panerai’s secret sauce? How does a brand that produces watches which all look the same have such a high brand loyality? Why does its clientele keep coming back for repeat purchases? And how does this so-called infectious “Panerai virus” spread to hundreds of thousands of watch collectors and enthusiasts worldwide? These are questions that all watch brand CEOs seek the answers to.
The Panerai collector community (known as “Paneristi”) is one of today’s most, if not THE most, “crazy” and loyal of all specific watch brand communities. Die-hard Panerai fans, such as myself, struggle every day to combat the only known temporary cure for the “Panerai virus” – purchasing another Panerai. There are numerous Panerai gatherings across the globe, and each and every Paneristi are practically champions of the brand.
Today I will be reviewing a 47mm Luminor 1950 Submersible from the SIHH 2009 collection and a Panerai I consider to be one of Panerai’s best bangs for the buck – the PAM305. Those who do not understand the allure of Panerai cannot comprehend why we Paneristi’s can purchase so many watches that “look the same”. Let me say this though, the PAM305 Submersible has one slight change in the dial which surprisingly changes the entire look of this Panerai and sets it apart from the rest of line which “look the same”.
Case
The PAM305 is housed in a titanium 47mm 1950 Luminor case which is an elegant, refined case and highly popular amongst Panerai enthusiasts. Below are a couple shots of the 1950 Luminor case at various angles. Notice the curves and strong lines of this magnificent case.
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For the rest of Anthony's PAM305 review, please CLICK HERE
