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AnthonyTsai
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TAG Heuer races to the top of the Broadmoor Pikes Peak International Hill Climb - Romain Dumas is 1st driver under 8 minutes!

TAG Heuer is proud to announce their third year of serving as the Official Timekeeper of the iconic Broadmoor Pikes Peak International Hill Climb. On Sunday, June 24^th, more than75 drivers raced to the highest summit of the southern Front Range of the Rocky Mountains, Pikes Peak, Colorado.

TAG Heuer Races to the Top of The Broadmoor Pikes Peak International Hill Climb

Romain Dumas finished the race in 7:57:148 beating the previous overall record of 8:13.878 and becoming the first driver to complete the course in under eight minutes!

TAG Heuer Serves as the Official Timekeeper for the Third Consecutive Year Challenging Drivers Not to Crack Under Pressure

Romain Dumas finished the race in 7:57:148 driving an electric Volkswagen I.D. R racecar, beating the previous overall record of 8:13.878 and becoming the first driver to complete the course in under eight minutes.  

Also known as "The Race to the Clouds", the Pikes Peak International Hill Climb (PPIHC) achieved legendary status as the second oldest car and motorcycle race in the United States. One of the truly unique features of the race is the change of atmospheric density as the route ascends to the summit of the mountain.

The starting line is located at an altitude of 9,390 feet (2,862 meters) where atmospheric density is 71% of the density at sea level, reducing engine performance proportionally. When drivers reach the summit at 14,115 ft. (4,302.25 meters), torque will have diminished to 59% of its optimal performance. At this altitude, a vehicle’s ability to accelerate is reduced nearly by half and the atmospheric pressure is a challenge for both driver and engine – a true #DontCrackUnderPressure experience.

Apart from the effects on engines, the altitude of the PPIHC also negatively affects the bodies of the drivers. As oxygen levels decrease during the rapid ascent, mental agility is impaired, reflexes are dulled and muscles begin to cramp. Drivers must decide if they will require supplemental oxygen to decrease the headaches, dizziness and weakness that may inhibit their capacity to react quickly on a course with very few safety barriers between the narrow road and steep mountain cliffs.

TAG Heuer proudly serves as the Official Timekeeper of the race and each shares a rich history in the sport of motor racing. The Pikes Peak race was born in 1916, the same year TAG Heuer launched its first Mikrograph, the first chronograph accurate to 1/100 of a second. These extremely high-quality chronographs were used for sporting events throughout the world and paved the way for TAG Heuer to become the official timekeeper for some of the most legendary events in motor racing history, including the Monaco Grand Prix, the Carrera Panamericana, and the Indy 500. Accuracy in sports timekeeping became TAG Heuer’s legacy and permanently sealed the brand’s tie to motor sports.  

Since its creation in 1916, the Pikes Peak International Hill Climb has continued to challenge both man and machine. Perhaps more than any other race in the world, it remains worthy of TAG Heuer’s motto - #DontCrackUnderPressure. 

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