Kong
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Rene Liu Unveils the First RADO Store in Singapore
Rado’s global brand ambassadress, Rene Liu, joins the Swiss watch company in unveiling the first Rado Store in Singapore, at the iconic Marina Bay Sands. The renowned Taiwanese singer-actress joins Olivier Cosandier, Vice President of Sales Rado Switzerland, in marking a milestone for the brand here.
As design is of supreme importance to Rado, Marina Bay Sands, an architecturally stunning landmark is the natural choice location. Focused on the future, the brand is also quick to make the integrated resort, the place foreseen to contribute greatly to Singapore’s tourism and economy, the home for its first Store here. An ideal match to the brands core values.
“Singapore has always been an important market for us and this exclusive store at this luxurious location reiterates this fact." says Olivier Cosandier.
Inside Rado Store Singapore, the luminous space is matched with sleek modern black counters, a dynamic contrast in black and white combined with the colourful array of watch images which expresses the new spirit of the future oriented brand. The new advertising campaign including explosions or implosions, immersions or splashes of materials perfectly reflects the innovative materials used for Rado's design watches and allows the focus to be on the products.
Lending more significance to this milestone is the presence of Rene Liu, who is officiating the opening of a Rado Store for the first time since her appointment as brand ambassadress. Rene’s unique personality and natural role as a trend setter, sets the right tone for this new beginning. She also proudly presents the Rado True Chronograph Rene Liu Special, a numbered edition that is realised for her by Rado.
Address of Store:
Rado Store Singapore
2 Bayfront Avenue, #B1-18A The Shoppes at Marina Bay Sands
This message has been edited by Kong on 2010-12-09 22:50:27
