Charlie: the newest addition to Jaquet Droz’s family tree of automata
Jun 07, 2013,19:07 PM
In honor of Baselworld 2013, Jaquet Droz presents Charlie, its latest
automaton. Nearly 250 years since it brought out its first humanoid
automata, the tradition is intact, along with the emotion.
They
are a unique family of a special sort. A family of artists, including
writers, musicians, magicians, whose family tree goes back to the Age of
Enlightenment, the age that saw the birth of Pierre Jaquet-Droz.
Versailles,
1775. Before the most refined and powerful royal court of Europe,
Pierre Jaquet-Droz presented three creations which astonished nobles and
courtesans: an organ player, a draftsman and a writer. Stunningly
realistic, the automata driven by mechanisms of impressive complexity to
recreate human movements gave the brand from La Chaux-de-Fonds a
spectacular boost. It would be 2012 before the public would discover
The Magician, the Manufacturer’s new humanoid creation who played with
birds, unveiled at the exhibition “Automates & Merveilles” dedicated
to Jaquet-Droz and Leschot.
To mark its 275th anniversary, the
watchmaker is therefore carrying on this unique craft. In collaboration
with François Junod, who has lent his talent following in the footsteps
of Pierre Jaquet-Droz, Jaquet Droz is proud to present Charlie, the
latest scion of this fabulous dynasty. An authentic sculptural work,
this 1.65-meter-tall dandy with his meticulous proportions is perfect in
his role of brand ambassador. A truly charming diplomat, Charlie is
particularly careful about his attire: the blue of the ribbon girdling
the top of his body represents the top of his frock coat, in turn
inspired by the blue of the Grand Feu enamel of historical watch
creations. His hair is carefully bobbed, and frames his mischievous
face, animated by several movements, complete with nods and winks.
Elegant and charming, Charlie will make a four-minute performance
presenting the brand’s new watches, combining the charmed imagination of
this one-of-a-kind family with the mechanical and aesthetic virtuosity
of this year’s new models.
Press Release
This message has been edited by Kong on 2013-06-07 20:58:14
In honor of Baselworld 2013, Jaquet Droz presents Charlie, its latest automaton. Nearly 250 years since it brought out its first humanoid automata, the tradition is intact, along with the emotion. They are a unique family of a special sort. A family of ar...
1738 Pierre Jaquet-Droz sets up his first workshop in La Chaux-de-Fonds. He produces a whole series of long-case clocks with increasingly sophisticated movements that surpass anything before seen. His manual dexterity, meticulous nature and serious approa...
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