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Montblanc's 500 hour testing certificate...now for all watches?

 





A few months ago I wrote:

"2% of all watches are pulled randomly out of production and tested in various manners for 500 hours"

Imagine my surprise to learn, from Montblanc's website, that the testing protocol is now being expanded to include EVERY Montblanc watch with a manufactured movement.  A very expensive proposition I am sure.

500 hours to simulate the first year's life cycle of each timepiece.

Will this certificate help sell Montblanc watches?  Yes.  From personal experience, the 1000 hour Master Control test was the deciding factor in my purchase of a JLC watch many years ago.

I also think it is a nice touch from a product presentation point of view if special paperwork will be issued.   I still enjoy reviewing my COSC and Grande Seiko timing certificates on occasion. And looking at a Bulletin D'Observatoire always bring back fond memories of the first time I purchased my Roger Dubuis.

Now this, imho, is a very positive step for Montblanc.  The company continues to find ways to establish its credibility as a watch manufacture.

Best, Mike





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