I find their ads with the pianist Lang Lang to look much better imho.
I come from an advertising background and I feel Lang Lang fits in MB's focus on culture and arts much better as an ambassador.
There are many more popular celebrities MB can choose from I am sure for their watch ads!
Anyway, I also like their ads without celebrities. The watches alone look great! My favorite is the billboard ad I saw on the Greytech twinfly, which I saw at Marina Bay Sands Singapore beside the MB Boutique.
The Greytech has been haunting me again! !
Cheers
Robin