...like a broken record sometimes.
But unless you really know what coating JLC uses in the PVDing, it's going to be difficult to make a call on vulnerability to scratches.
To draw a (bad) analogy it's like saying my stairwell is made of wood. Is it Balsa? pine? Oak? Cedar? Teak? Which one would you prefer?
But as an aside and for some background, as far as I am aware, the most common Titanium coating is Titanium Nitride (TiN). This is used to coat High Speed Steel drills/flycutters/etc to improve wear. They're hard. Harder than HSS.
BUT
Nowhere does it say how a tool must appear after testing. Cosmetic scratches/swirlies/what-have-you are a concern of the jewellery business not the fabrication industry.
The resistance to scratches/abrasion is going to be dependent on the material, the substrate, the PVD process itself. Not to mention uniformity of colour...which is of prime importance in such a watchcase.
The major issue, and this is what I think you're grappling with, is that the threshold for scratches and dings will be higher than for a plain SS or Ti case. The issue is when (if?) it does receive a scratch, it's not exactly polishable...So I guess the question is, are you planning to do anything that might exceed that threshold (with an AMVOX, I'd hazard not) and if it did happen, could you live with it?
(Disclaimer: My only TiN coated Titanium cased watch is an old Citizen diver...Ti case, with Gold TiN coating over all and Black TiN on the front surfaces...with scrapes out of the depth-meter extension and dings on the lugs, all from the previous owner, I haven't managed to add any that I know of)