Good question.

Feb 28, 2010,05:43 AM
 

A Boutique and an AD are 2 very different things.

While an AD sells watches from different brands, a Boutique only sells watches from her brand.

A Boutique is a " vitrine " ( a window ) of the Brand, an " Ambassade " in a certain way.

Why d you go to a Boutique rather than to an AD?

Because, at the Boutique, you will receive more informations about the Brand, first.

Then, you will see watches you'll never see at an AD, with sometimes, very nice watches discontinued many years ago, like the Rose Gold Reversos in LE from the 90ies, the Reversos Platinum Nr or 2, and so on...

You may also find here some very exxclusive watches ( whie a very few ADs have them ).

Another very important point is to know that at a Boutique, you will certainly not get a discount, but you will get a perfect service, and you will be treated as you deserve.

To say all, and to be perfectly honest, there are watches I buy at the Boutique, and other watches I buy at ADs.

I don't see myself getting an high end watch anywhere else than at a Boutique, or a very important watch for me.

Discounts are important,  but there is more important, sometimes.

A privileged contact with a Brand, a perfect service are also things which count a lot, at least to me.

Best,

Nicolas

 

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Relationship Between JLC Boutique and Authorised Dealer

 
 By: djmm : February 28th, 2010-05:13
I've always been wondering, in places where an actual JLC boutique exists, what do you think the purpose of such boutique? Of course I know it exists to sell watches and to make money. But what I'm getting at is, do they actually see ADs as their 'competi... 

Good question.

 
 By: amanico : February 28th, 2010-05:43
A Boutique and an AD are 2 very different things. While an AD sells watches from different brands, a Boutique only sells watches from her brand. A Boutique is a " vitrine " ( a window ) of the Brand, an " Ambassade " in a certain way. Why d you go to a Bo... 

well said, Nico...

 
 By: FanFrancisco : February 28th, 2010-07:22
my 2-cent worth thought is that at the end of the day, Boutique and AD are targeting for different type of customers. if someone is cost concerned, he/she will go for a shop that can offer better discount. but someone as you said, he/she will stick on the... 

Unfortunately that is not my experience...

 
 By: moc : February 28th, 2010-07:56
Where I am if you want to see a high end JLC watch(Duometre,minute repeater,Skeleton and so on..),you have to go to high end ADs. JLC boutique has a very modest range similar to the one of an airport.Its sad but that s the way it is. I always wondered why... 

Very good information...

 
 By: InHavenPro : February 28th, 2010-13:35
I haven't yet purchased from a boutique shop as the watches I had weren't special editions or something similar. I definitely agree that it comes down to what kind of watch you wish to buy. If it was a unique, rare piece the extra money you spend at a bou... 

Boutique shop vs. AD...

 
 By: Blue_Orca : February 28th, 2010-06:32
In some countries, boutique shops are sometimes run by local ADs. For example, Rolex boutique shops in Hong Kong are owned by a local watch & jewelry retail group. You can pretty much consider them as ADs that carry only one brand. To decide whether t... 

Different Location Different Experience

 
 By: Chew82 : February 28th, 2010-17:14
hi, in my case, i got more Discount when purchasing from Local Boutique Stores, and i get more WARRANTY Time and Service~!!! the Warranty and Service Of My JLC Watch saves ME alot Of Money, if you buy from a retailer at my Location, you only get 1 Year's ... 

Citizen

 
 By: djmm : March 1st, 2010-00:46
I'm traveling tomorrow and this time I am going to wear my Citizen to go to ADs and also visit JLC boutique. Let's see if they take me seriously or not, shall we? haha...