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The AP story reminds me of the early 1990ies, when IWC tried to transpond the concept of pocket watch to the "Jeans-Generation".

 

They created the waterproof(!) IWC Ingenieur SL Pocket Watch ref. 5215. Great watch. I owned the example in the pics here. Commercially a total fail. A few hundred (max.) produced and sold between 1982 and 1996. 


I loved it. But I sold it after a few years. A pocket watch is - say - not entirely practical. 

Cheers, HSTE











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