MTF
[PuristS]
13383
Large common denominator
SJX,
Thanks for the chat with Mr Verburg.
It fits with current IWC strategy to go for the largest common denominator for design (re-issues) and sales will surely follow.
Weird, avant-garde, innovative and freaky designs may bring critical acclaim from a few arty types but the real value is the hordes of moderate affluent buyers of the solid no nonsense engineering from IWC.
Regards, MTF
A chat with Goris Verburg, IWC's new head for South-East Asia
Goris Verburg took the helm at IWC in South-East Asia at the beginning of August, after a stint as Regional Manager for Asia, Middle East and Africa at Schaffhausen. Goris Verburg Goris possesses a coolly cerebral and efficient manner that is more managem...
Quite an interesting read...
especially with his statement of "Occasional boutique locations will be evaluated, but no aggressive expansion. However, we want to grow our space in the multi-brand stores." Being an amateur observer of the Asian watch retail scene, I had imagined that t...
Multi-brand stores and boutiques
Many retailers of luxury goods, not just watches, were hard hit by destocking by multi-brand stores in the recession. Those brands operating their own stores fared better, so Louis Vuitton did all right but not TAG Heuer, even though both are part of LVMH...
Appreciate...
the clear explanation and sharing of your thoughts. Having said that, I look eagerly ahead into the near future if changing market situations dictate a change or not to the current sales structure. Thanks again...
Well, I disagree on the distinction made on
European, US, Russian, and Asian Collectors... Some, everywhere in the world are attracted for fully paved watches, not only Russian. To generalize is always a dangerous game... Besides this, the funny thing is that since 2003, I have less interest on IWC...
Indeed, we all see things differently...
a matte of perception in a person's statement or even a picture. Having said that, I do agree that current lines seem less appealing to me as well. BUT could that be a matter of the watches still being attractive but our tastes having shifted? Or law of d...
There are exceptions to the rule of course
Nicolas, I agree stereotypes are dangerous. But Goris' comments were generalisations for particular markets and I find them accurate based on personal experience as well as comments from other industry executives. As for your thoughts on IWC watches since...
LOL, SJX!
I was sure someone would go on my last observation and it was you! Of course there are some exceptions about the latest IWC watches, let's say ...A Few, in my opinion and tastes. But I think that generalisations about people are ALWAYS dangerous. Would a ...
I was surprised with Goris' honesty in answering the questions...
For instance, in describing certain clienteles, it is not unusual for most brand executives to have a very conservative stance and say very neutral and diplomatic things about the preferences of a region's clientele. However, I think Goris knows that most...
Goris' concise, frank and accurate answers are especially surprising...
given he was once a management consultant! - SJX
Large common denominator
SJX, Thanks for the chat with Mr Verburg. It fits with current IWC strategy to go for the largest common denominator for design (re-issues) and sales will surely follow. Weird, avant-garde, innovative and freaky designs may bring critical acclaim from a f...