on the pics as I didnt a grey card on me to set it at the time of shooting.
I apologise for the slightly warm pics, a tad bit too 'yellow'.
In the actual boutique, the backing of the "IWC Schaffhausen" word for example is completely white, in the pics they appear slightly yellowish.
tried correcting it before posting - but digital trickery on the computer can only do so much.