"As part of an individualisation service offered exclusively in the IWC flagship boutiques, customers can design a customised version of the Portugieser Chronograph by choosing from different case materials, dial colours and bracelet options. Additionally, IWC Schaffhausen introduces a strap configurator for Portugieser, Pilot’s Watch, and Portofino models together with Manufacture Jean Rousseau. Each strap is fully customizable from materials, colors, linings, stitching, and even optional engravings to suit individual preferences."