I love the style and idea behind it but...also the movement. Moser is also a bit of an underdog..is the only manufacturer in the german part of Switzerland (beside IWC that can however count on the synergies with the rest of the group). I feel that Moser watches are very undervalued. I think that this watch is the best of both worlds because -- the apple watch design is certainly nice -- yet here it is combined with a manufacture movement. I have several watches but this is truly different