It started from a WhatsApp group actually
A group of like minded collectors from the GCC region and the idea popped up to do something special just for us
I took the lead on this and started reaching out to manufacturers for movements
And since I had first hand experience with LJP movement from my Angelus I recommended la joux perret for the first project
After we agreed with them we hired a freelancer designer from Germany to work on the design and renders and provide the technical files to the case maker
We contracted with a sister company for Voutilainen that specialize in case manufacturing Voutilainen-cattin SA
now the idea has evolved into developing more watches for commercial purposes
I’m talking in particular with Agenhor and Vaucher to build long term relationship
So stay tuned for P02,P03...
It’s very exciting actually and very fulfilling to do your own watch 100% Swiss too
The P01 is only for us the group