Chicolini
5986
It is interesting to me how some independents get all
the attention and others almost nothing. Indeed there are so many springing up these days. Some seem to garner all the publicity while others get hardly a comment. I have noticed this with Artime. Instagram posts get very few comments. Perhaps because it’s a group of people who formed a team for this company that makes a difference but others have done the same. Maybe it’s that one watchmaker for their watch is the trick. Just an observation. There are “darlings” and then there are the rest of them. What makes one garner more attention than the others? Ferdinand Berthoud gets a lot of attention and they are what I would call “independent -like” although a division of Chopard. Hard to figure. Enjoy your Sunday!

Manufacture
MTF · Jun 1, 2008
Interview with Karl-Friedrich Scheufele, Chopard Co-President, on L.U.C. watchmaking, vintage cars, and re-establishing Chopard as a true manufacture.
6 replies4389 views

Independents
BjoernM21 · Jun 26, 2017
Discover the value of atelier visits to independent watchmakers like Romain Gauthier, De Bethune, Kari Voutilainen, Vianney Halter, and Philippe Dufour. Gain insights into their unique philosophies and craftsmanship.
35 replies17414 views

New Release
KIH · Jan 18, 2018
Explore Ferdinand Berthoud's SIHH 2018 novelties, including the FB 1R.6-1. Discover live photos, movement details, and design inspirations from historical sketches.
15 replies4047 views

Review
KIH · Nov 23, 2016
Mini-review of the Ferdinand Berthoud FB 1, highlighting its unique design, visible constant force mechanism, and intricate dial. Explore this independent watchmaker's creation.
20 replies6108 views

New Release
foversta · Feb 23, 2018
Explore Breitling's "Legendary Future" roadshow in Zurich, unveiling the Navitimer 8 collection and Georges Kern's new brand strategy. Get insights on the controversial shift and community reactions.
41 replies7270 views
You are correct!
By: ZSHSZ : April 26th, 2026-16:52
Investors, choose the brand(s), buy the product, pay the influencers to praise the product and voila, the hype is created! Soon after, everyone likes the brand… To me unfortunately, most are the same, tourbillon or three hand watches. Not one made a repea...
call me cynical
By: drgiggles : April 27th, 2026-19:13
i thought they (present company excluded) just cared about trying to find the next FPJ whatever that entails (limited production; # interior angles; et alia) and making a multiple of their investment while overlooking the fact that the hefty price of admi...
FPJ is not a good example
By: Ichiran : April 27th, 2026-22:45
as they are produced in the 1000s annually and the majority of their watches have no interior angles. While most artisanal watchmakers are less than 50 and they hand-finish their watches. Some make only 2 per year. And these artisanal watchmakers have an ...