WatchProSite|Market|Digest
WatchProSite|Market|Digest

Independents

It is a difficult time for Parmigiani

 

brand like for all brands in that segment. Too large to be a single master AHCI watchmaker producer and too small to be a volume manufacturer.

The iconic case shapes like Toric and Kalpa with the Fibonacci Golden Ratio aesthetics are too expensive and niche to produce in mass manufacture.  The buyers are a bit confused with the product positioning with the designs of the super expensive Bugatti Type 370, Fibonacci Pocket and Bugatti Super Sport watches. The global recession has made buyers very selective.They are holding back to see what settles down in the 'regular' strata of the buying market.

We've loved the Toric case and Parmigiani movement finishing from early days.  They are so good that they make stuff for other brands.......shhhh.

Let's see what they can do to revive their fortunes in 2011.

 

Regards,

MTF

 

  login to reply
Related Content
expand_more
Parmigiani BugattiParmigianiParmigiani Super Sport
💰70 Marketplace Listings for Parmigiani›
 
12 Comments view entire thread 

A visit to Parmigiani Fleurier

 
By: DonCorson : December 26th, 2010-14:02
Michel Parmigiani is a watchmaker who grew up and worked in the Val de Travers. When the crisis in the Swiss watch industry came in the 1970's he decided to set out on his own as a watch and clock restorer. He made quite a name for himself restoring many ...  

Thanks a lot Don for this superb report.

 
By: foversta : December 29th, 2010-15:09
Two comments, a silly one and a more serious. The silly one is that this part makes me think about C3Po's head: The more serious is about the new Tonda Hemispheres GMT: this watch allows you to set the second timezone display minute per minute and not hou...  

Thanks for the great report Don

 
By: 1watch : December 29th, 2010-22:32
As an owner, it really is nice to see more reports on this very under-appreciated manufacture. I am one who really hopes they can exert a stronger presence in the market as this is a true collector's brand; given the vertical manufacture integration of di...