WatchProSite|Market|Digest

Independents

Independents Please Don't Forget It's Still About the Watch

 

While I marvel every day at the new innovations, the beauty, the fire, spirit and the rarity of independent brands - it is their product that I wear and use.


As a new entrant to the world independents, I never saw the point in them until i bought my first. Now I have more. And will continue this journey.

But beyond the brand story, the person or his fire - it is still all about the product. And that people wear them, cherish them, and it becomes a fragment of one's soul.

And I've learned that there are independent watchmakers, and then there are independent watchmakers. 

That some adhere to the highest standards that tradition calls for. And some who are visionaries that pull together the best of the best, to deliver the best of the best.

And then there are some, that claim a focus on innovation, but without the same focus on the quality of the product, or for that matter listening to the customer.

I have never returned a watch before, and i just did. Now imagine if this was my first experience with independents.

I would have been discouraged, saddened, and driven back to the cold but safe embrace of the conglomerates.

There's a reason why a samurai sword - single bladed and simple, is more precious than a Leatherman.

Forgive my rant.


  login to reply