Independents

A long time ago in a galaxy far, far away, a carbon-oxygen rich white dwarf star erupted in a gigantic thermonuclear explosion. The resultant supernova was designated SNLS-03D3bb and it revolutionized astronomy as it was twice as powerful as was thought p...  

picture of the Urwerk UR-110 ZrN Torpedo...  

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Even Artya and Romain Jerome comes up with better story line.....heck...even the ever irritating Linde Werdelin advert here provides better entertainment Best, Horo

Back in my advertising days, we would spend half a day designing a logo for a client's new product launch. But then we would spend another few weeks writing a very detailed, very long-winded "Creative & Marketing Rational" (just a bunch of BS, really) to ... 

the work of these people is due to passion and out of the box vision... then why dont their marketing go in the same flow instead of using fancy and high tech wording . Faisal

but hate all the stuff that goes with it and see the lack of relevance other than giving it a name. It shows that when someone runs off with an idea it is not always a good one. I do love the watch however and it is an interesting colour vs the original v... 

not the latest toy age 5-8,but a very expensive watch....how to ruin anything good that the brand have done in the last few years....Fire the marketig director!hilarious!Wow Mo

mean the cola

Of which clearly the marketing savants at Urwerk are on when they wrote that crap. I can no longer stand watch brands taking a "since the dawn of time....." opening marketing crap. Yes...I used crap twice, no...three times including the last crap...ok fou... 

tried to be different in the presentation, I do like the astronomy theme but do agree that the wording is a bit pompous but you have to admit that its a change from the habitual " Our movements are assembled by vestal virgins in the Swiss Alps and only un... 

Even VC with it's heritage n history doesn't engage in pompous marketing... - Best, Horo

Urwerk isn't what you can call a marketing driven brand and one lousy press release, well half lousy as I still liked the astronomy theme but seems like the person who wrote the release wasn't quite sure if he was to stick to the 2nd degree space stuff or... 

I wrote the press release for the UR-110 ZrN so please do not blame Yacine (who is still on maternity leave). And like yourseves, I also dislike the vast majority of press release texts: usually because they either all fluff saying nothing of substance, o... 

But a nice watch nonetheless, Thanks Anths! Stephen