TBH, I almost never buy unplanned or as an impulse, and instead spend months researching and reading reviews and cultivating relationships. And not to take anything away from Patek, but nothing in the catalogue fits my stringent criteria of what I’m currently after (an ultra thin platinum or stainless steel time-only manual dress watch). Vacheron and JLC do, as do the independent brands that I’m after. That being said, it’s clear that Patek, Rolex and AP are enjoying unmatched demand. Very happy for them, as I’ve got a piece or two from each “maison”.