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wyler geneve taiwan launch - car crush and freefall
Wyler Genève chronograph resists car crush and freefall for Taiwan launch
Taichung (Taiwan), 17th June 2008 – To celebrate the launch of Wyler Genève in Taiwan, local retailer Tien-Wen offered the most striking proof yet of the shock resistance of the Wyler Genève case. After the brand’s collection was presented at the Tien-Wen store in partnership with Wyler Genève’s local distributor Swiss Prestige Taiwan, one of the watches was deliberately driven over by a car outside the store and then dropped from a height of 3 metres to prove the effectiveness of its shock-absorption system.Paul Wyler, the founder of the Wyler Watch Company, audaciously proved the effectiveness of his own invention, the Incaflex balance wheel, by throwing his company’s watches off the Eiffel Tower in 1956. The new limited-edition Wyler Genève chronograph incorporates the Incaflex balance wheel with a new case design worthy of Paul Wyler himself. Its case uses double the number of components of a normal watch case for a design that seals the watch movement inside a titanium holder in a carbon-fibre frame that is suspended on springs between two metal plates that form the upper and lower case elements of the watch.
Although the Wyler Genève chronograph already had its first long-term test on the wrists of the two drivers on last year’s Paris-Beijing centenary expedition (they wore the watches on their 16,000km journey on the open 1907 Itala), nobody had yet attempted to mimic the daring stunt performed by Paul Wyler in the 1950s, who threw his watches off the Eiffel Tower. Both the past and present tests were designed to prove the effectiveness of the Incaflex balance wheel and, in the case of the current model, the shock-absorbing case design. In both cases the watches continued to function perfectly after this extreme treatment.
Wyler Geneve’s Managing Director Bruno Grande, who attended the launch, commended the ingenuity of the brand’s local partners. “We had been considering ways to show off the shock resistance of our watch for some time, so I’m delighted that Tien-Wen and our partner, Swiss Prestige Taiwan, came up with not one but two ideas to test the watch. I certainly wouldn’t recommend that anyone drives a car over a beautiful Wyler Genève Chronograph, or that they deliberately drop one from a height of several meters. But this rough treatment is a great way to prove how effective our unique design is”.
The tough Wyler Genève watches will be sold at the Tien-Wen store under the brand’s partnership with the Swiss Prestige Group, which is firmly established as a leading agent of fine Swiss watches throughout Asia. The organizers considered every detail for the test, even recalling Wyler Genève’s partnership with Italy’s exclusive Zagato design house in their choice of car for the test – the iconic Alfa Romeo SZ. Only just over 1000 models of this design classic were produced and, more significantly, it represented a turning point in Zagato’s transition from a coachbuilder to a modern design house. Wyler Genève is proud to have produced the first-ever timepiece to feature design by Zagato. Only 25 models were produced and all sold out on the day of the launch.
wyler geneve taiwan launch - car crush and freefall
Wyler Genève chronograph resists car crush and freefall for Taiwan launch Taichung (Taiwan), 17th June 2008 – To celebrate the launch of Wyler Genève in Taiwan, local retailer Tien-Wen offered the most striking proof yet of the shock resistance of the Wyl...
