The brand seems to know how to market itself..

Apr 11, 2021,19:43 PM
 

Going by the supportive articles in watch media and forums and in print media like NYTimes,  it is a credit to the brand that has demonstrated ability to positively leverage the power of electronic media and the internet visual media.


Take a historic design evocative of a couple of marquee brands and tinker a bit;  plonk in a $30 mechaquartz from Seiko; make the cases and printed dials in Schenzen and assemble them. Lo and behold, another watch is born...

I have nothing against this kickstarter; and the brand has been quite candid about how their watches are getting manufactured & assembled etc.. So they must be congratulated for being transparent.

But IMHO, it would not qualify as a serious horological initiative but merely one that suggests smart entrepreneurship and good business sense, going by the debt-free kickstarter funding approach and the sensible price.

Perhaps the next would be a miyota cased offering and a gradual evolution from there.






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Furlan Marri: Chronograph Kickstarter Edition

 
 By: foversta : March 7th, 2021-03:25
I had met Andrea Furlan during the SIHH 2019 during a discussion with Dominique Renaud. It gives me great pleasure to exchange with him again in a completely different context: that of his own project, carried out in collaboration with the collector Hamad...  

Agree the watch is very impressive and the duo did a great job

 
 By: Mohannad (aka Riddler) : March 7th, 2021-04:50
I will share your post with Hamad

At least they know how to make the watches look great....

 
 By: Clueless_Collector : March 7th, 2021-07:54
I noticed hints of PP/VC vintage vibes and 5960G pushers. Why are major brands designers not get it πŸ˜…

The brand seems to know how to market itself..

 
 By: chintu : April 11th, 2021-19:43
Going by the supportive articles in watch media and forums and in print media like NYTimes, it is a credit to the brand that has demonstrated ability to positively leverage the power of electronic media and the internet visual media. Take a historic desig...