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AnthonyTsai
[PuristS]
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TAG Heuer and MODELABS sign an exclusive agreement for creation of Mobile Phones

Paris, November 26^th 2007 – TAG Heuer (LVMH group), the world leader in prestigious sports watches and chronographs and the fourth biggest luxury watch brand in the world, and ModeLabs Group, originator of the “Mobile On Demand” offer ("MDL" code, ISIN code: FR0010060665, SBF 250) , have announced the signature of an exclusive international licensing agreement to design, produce and market mobile phones under the TAG Heuer label.

This is a world-first agreement between the field of mobile phones and that of luxury watchmaking. The first exceptional communication instruments bearing the TAG Heuer signature will reflect the functional excellence and advanced design characteristic of the Swiss watch brand. The latter has assigned its teams of designers and watch developers to this project for a full three years, thereby creating a full range of entirely “tailor-made” mobile phones and related accessories.

This agreement confirms the mutual commitments already made between the two companies in terms of joint research and development of a luxury mobile phone, and sets the seal on the work undertaken over the past few months.

 “Through this agreement, ModeLabs Group is confirming its mission to respond to the expectations of the most prestigious brands in the most exclusive fields, such as luxury watchmaking,” said Stéphane Bohbot, ModeLabs Group CEO. He added, “Like the precision instruments made by the Swiss manufacturer, TAG Heuer mobile phones will feature impeccable finishing and brand-specific functions.”

TAG Heuer has recently distinguished itself by introducing several innovative watchmaking concepts (MICROTIMER, MONACO Sixty Nine, Diamond Fiction and most recently the famous Calibre S, all winners of the prestigious Geneva Watchmaking Grand Prix), thereby demonstrating the brand’s know-how and leadership in terms of products incorporating avant-garde technologies.”

“Thanks to this new luxury communication instrument, TAG Heuer is continuing to express its DNA, a combination of technology and design based on the same principles as the launch of its Avant-Garde Eyewear in 2002. The success of this line, already a world leader in high-end eyewear, has confirmed TAG Heuer’s potential as a global brand capable of offering contemporary, technological and timeless products in high-growth categories with strong potential such as luxury mobile phones. We believe that this second diversification will contribute to enriching the brand in terms of both image and added value,” says TAG Heuer CEO Jean-Christophe Babin.

The commercial launch of the first TAG Heuer mobile phone is scheduled for the second half of 2008.

About ModeLabs Group

ModeLabs Group, the originator of the “Mobile On Demand” ^TM offer, is a customized design manufacturer (CDM) specialized in mobiles phones using new generation technology. The company designs, develops and markets mobile phone handsets, accessories and services for mobile phones operators, distributors and mass market brands.

Thanks to the combination of its marketing expertise, cutting edge technological know how flexible "fabless" organization, ModeLabs Group is meeting the growing demand for segmentation in the Telecom market by giving mass market brands, operators/MVNO or distributors the chance to create their own range of mobile phones, accessories and services.

ModeLabs is listed on the Euronext Eurolist – Paris

 (code "MDL", ISIN code : FR0010060665, SBF 250).

www.modelabs.com

About TAG Heuer

TAG Heuer, the leader in prestigious sports watches and chronographs since 1860, is the fourth largest and fastest growing luxury Swiss watch brand. The Swiss watchmaking legend draws upon its active engagement in the world of sports to create the most accurate measuring instruments and sports watches in the world.  TAG Heuer is today the first watchmaker ever to master luxurious Chronographs with an unsurpassed precision of 1/10^th, 1/100^th and 1/1,000^th of a second.  From the Olympic Games in the 1920s to its role as official timekeeper to within 1/10,000^th of a second for the legendary Indy 500, TAG Heuer, in a constant quest for innovation, excellence, performance and prestige, continues to aim ever higher, as reflected in its partnership with Kimi Raïkkönen, 2007 F1 World Champion and Scuderia Ferrari driver. TAG Heuer also partners the Team Vodafone McLaren Mercedes in Formula 1 and its two aces: Fernando Alonso, two-time Formula 1 world champion in 2005 and 2006 and this season’s revelation, Lewis Hamilton. With world number 1 golfer Tiger Woods and WTA star tennis player Maria Sharapova, with Nascar idol Jeff Gordon, Champcar four times world champion Sébastien Bourdais, as well as Hollywood superstars Brad Pitt, Uma Thurman and Bollywood icon Shah Rukh Khan, TAG Heuer more than ever epitomizes Sport and Glamour!