amanico[JLC Moderator]
404930
IWC did it with the Portuguese Jubilée, in the 90's. AP with the Royal Oak approximatively at the same time, Omega with the Speedmaster, too, Panerai with the Pre V since 1993...
And so on... With many other brands.
It is not a recent phenomenon.
There is some place for iconic models, references, and there always be a place for them, in my opinion. Nothing bad nor wrong with that!
Best,
Nicolas