Some brands, i dont want to say the names, are walking on a narrow ridge. modern design is not durable because this is not the tradition. If it is only to make every year more money, it is not the right way.
I am really concerned, when i see this monster factories in the Valle de Joux.. If you look throug the wiindows, there are only big machines working, you dont see people working. Is this traditional watchmaking ?
The way is evolution, not revolution!