Horological Meandering

SJX
[Purist]
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I suspect these attempts to widen the Montblanc product range

are aimed at consumers who see Montblanc as the "best penmaker" - so why not the "best" watchmaker as well? The Montblanc brand name is VERY strong in luxury pens, I've heard an estimate that Montblanc has 70-80% of the luxury pen market (over $100 or $200 per pen), which is a credible figure. Already Montblanc makes a handful of five and six figure priced pens each year, which sell pretty well, so why not watches too?

Montblanc is morphing into a brand, rather than a penmaker, which is a sure way to profit handsomely; just like Cartier has evolved from being jeweller to kings and king of jewellers to a de rigeur luxury brand at airport duty-free shopping. Montblanc is already the second largest brand in Richemont by revenue, after Cartier; with its global network and presence, it is poised to take off as a brand.

- SJX

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