This is why I love avant-garde horology so much

Nov 26, 2019,11:25 AM
 

MB&F, De Bethune, URWERK etc. make watches that look like absolutely nothing else on the market today. If you think about it, if you are trying to design a new watch today with a round(ish) case and round sub-dials, it is near impossible to do so without drawing at least some comparison to something else. The universe of possible design templates is practically exhausted within those parameters. Yes, this project runs way too close to an AP Offshore, but its hardly the only offender.


NickO


More posts: De BethuneUrwerk

  login to reply

Comments: view entire thread

 

Hands on review of the WH&T LCF888 Chronograph

 
 By: foversta : November 25th, 2019-13:45
There are many ways to glimpse originality in the small world of watchmaking. We can discover a watch with a surprising design. Or with a delirious atmosphere. Or with an unexpected inspiration. The LCF888 chronograph from WH&T is original because of ...  

I'm sorry, but I do not forgive the obvious inspiration here.

 
 By: MichaelC : November 25th, 2019-15:49
Fx - I in no way wish to diminish your excellent article - certainly this is an Fx trademark. But I don't care who is making this watch, the common design elements with an AP Offshore are undeniable. The most important advice to any new designer: NEVER ri...  

I really dont like the design

 
 By: Reuven Malter : November 25th, 2019-16:07
Yet i think making a copy of another companys watch is what people are doing all the time. Or is this a very unique ap piece? Credit: AP Edit: When i just see the front view, i actually see not that much of a similarity. On the picture where the lugs are ...  

+1. I was looking at the picture before starting to read the text, and kept searching for "Audemars Piguet" on the dial! :-) Not a good move on the part of this unknown company.

 
 By: FabR : November 25th, 2019-17:02
When my students take too much "inspiration" from the work of other students, they get F on that assignment. If they keep taking inspiration, they get F in the course. Let's believe in second chances, and hope this new brand can have a fresh start and sho... 

It is quite flattering to copy...

 
 By: FlyingSnoopy : November 26th, 2019-09:58
But I agree with Michael Cheers

This is why I love avant-garde horology so much

 
 By: NickO : November 26th, 2019-11:25
MB&F, De Bethune, URWERK etc. make watches that look like absolutely nothing else on the market today. If you think about it, if you are trying to design a new watch today with a round(ish) case and round sub-dials, it is near impossible to do so with... 

Tesla truck angles

 
 By: nacelle : December 11th, 2019-15:04
This case looks very reminiscent of the angles on the new Tesla truck