enamel dials watches are difficult to make too, and highly collectable.

what Azimuth has done is to create something unique, focus on the jade dial, and its production techniques. collectors, and precious stone and jade connoisseurs should appreciate it.

there are watches outthere with more pretigious brands spotting same movement, with a simple printed dial that sell few times the price!!!

I think Azimuth has created something unique and commendable.

best, Horo

Azimuth Round-1 White Jade Watch Media Session

By: Kong : July 22nd, 2013-10:38

Recently Azimuth Watch launched their Round-1 White Jade watch, jointly developed with Jade Culture. Azimuth is no stranger in the watch industry, started their venture in 2004, by Christopher Long and Alvin Lye. Jade Culture, though a young company found...

Just a nomal watch with a jade dial. IMHO, nothing special...

By: れい : July 22nd, 2013-20:26

May be a hit among the Chinese people hehe... If that's the intention then they hit something there and with only a LE of 20 pcs, shouldn't be hard to sell. Thanks Kong!

Surprisingly ...

By: Kong : July 23rd, 2013-10:09

according to Jade Culture people, some westerners are ardent buyers of jade. Thanks for your candid comment, Rei. Kong

Yes, that I noticed too.

By: れい : July 24th, 2013-08:46

They are drawn to the mysteries from the east :-)