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Horological Meandering

Breitling is on the right track but marketing strategy suspicious.

 

Tried the AVI Ref 765 at the boutique recently. Must say it’s a stunning looking watch with all the right touches. Didn’t buy because: (1) I felt that pricing is a bit high for the brand at this moment and (2) the “raquel welch” reverse panda version is the more memorable version.

Given Breitling’s track record, Breitling might surprise us... like with the SuperOcean heritage ‘57 rainbow. I know of friends who bought the 250 piece LE black dial (nice watch) thinking it’s a capsule release and a month a later, Breitling released the same watch in a 1000LE blue dial version.





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