Horological Meandering

patrickau
172

• Show profile
• Show other posts

As exicted as I am..

I was extremely excited when I first came across Azimuth in a watch magazine. It was a watch the company that was founded by a Singaporean. They've got all the right advertisement on the right places, watch magazines, Wristwatch Annual, etc.

My initial response was: Can it be that we might be having a KuTaiYi or Franc Villa of the South-East-Asia in the making (please pardon my wild thoughts and ignorance)? We have lots of renowed watch connoisseurs in this region but we did not have our own watchmaker, or watch brand. This might just be a dream come true. So, before even looking at any of their watches, I already have very good feelings about them.

And I waited eagerly for an opportunity to see the watch in person. Finally got a chance to visit their boutique in KL late last year.

Of course the first watch I rush to see was the Spaceship. Must say that I wasn't that dissapointed even at first glance I realized that the watch does not look as impressive as it is on the pictures. But even in my least critical mood...

When I start to look closely, I realized the printing on the dial is not sharp and fine enough, and the sub-secong-dial earth looks as if it has been cut from a piece of paper and pasted on. (I am no watch critic, just my very subjective experience).

I also found it difficult to actually read the "hour". Since the whole of the hour disc moves all over the dial, we cannot "guess" the hour like we do on a conventional watch (with the guidance of a shorter hour hand). The whole "hour" disc is too small, and the "robotic" font numbers is really not helping. Part of the hour number is also blocked by the opening. Considering that there is already no "second" and "minute" to read on this watch.

I remember telling the sales assistant the same things I have written here. He just smiled back at me.

Pricing: All I can say is that as excited as I am on the watch design and concept, there are a lot of other watches I would first buy before condsidering this watch (that is if I have the money).

Above all, I still feel good about the close-to-home-watch-brand. I wish them improvement and success. Meanwhile I will continue dreaming. 

Pat

Site Info.