Thank you.

Thank you very much for your feedback, I value your opinion.
You are right, the concepts that I showed on this page are very radical, perhaps reaching too far on the scale to appeal to more then a niche market. However, these three concepts were made more with the goal of getting attention, which it did, in order to communicate my vision to the audience, more so than to create directly marketable items. Besides marketability, there remain some unsolved technical issues with my three concepts.

I would say that the vision of the 'Radical' watch design can be applied to different products at different degrees. Pure radical watches already exist and sell successfully, as is demonstrated by URWERK watches and a few other newcomers, Tokyoflash being on the low end of the scale. But radical elements are applied to more classic brands as well: Consider the Harry Winston opus series of watches, which incorporates a mechanism developed by URWERK, while closely resembling their traditional siblings.

As you indicated, watch buyers, typically more conservative, are interested in function and the accessory value of their purchase. However, I know few people in the age range of 20-40, at least here in the United States, who wear watches in order to read time, as time is available on the multitude of electronics we carry with us.
Aesthetics, the aspect of the accessory, and the symbol of status thus play an increasingly important role in watch purchases.

What will the wearer of a Tokyoflash watch buy once he reaches a more mature age? What kind of statement is he making with his watch?
He is the customer I am targeting with radical watches.

Best regards,

Nicolas Lehotzky

💰34 Marketplace Listings for Urwerk›

My Radical Watch concepts - What do you think?

By: NickL : October 7th, 2008-23:12

Hi, I am a Swiss product design student from Los Angeles, and I recently completed work on a project where I designed and fabricated a set of watches that are radical in function and aesthetics. I absolutely wanted to stay away from the traditional look, ...

Interesting, and clearly unusual designs...

By: Tony C. : October 8th, 2008-13:03

Nicolas – My opinion is that while you have succeeded in breaking out of conventional watch design aesthetics, I question whether there would be much of a market for such designs. I say that for the simple reason that people tend to buy watches either str...

Of course, it's totally impractical. But wouldn't it be great if you could actually get it to work? In reality these designs are no more weird than a watch encased in a sealed chamber which would disintegrate if removed from it. And that one sells for six...