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Horological Meandering

Ever wonder why most watches are photographed at the 10:10 o'clock position?

 

this is probably a re-post but I just stumbled upon it today and found it very interesting.

summary: In advertising for wristwatches, most models are frozen with their hands smiling at 10 and 2 to frame the brand name and logo.

http://www.nytimes.com/2008/11/28/business/media/28adco.html?_r=3

 

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