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Difference between PRO and PRIVATE Sellers (Collectors Market)

 

I am combing the Collectors Market for a piece I like and found it from two different sellers: 


one Pro Seller and one Private Seller. 

Although I read into Private Seller that this is just a person selling a watch using the boards to pin his message, I am unclear of the Pro Seller description: is this someone who is a) just selling a lot of watches or b) someone known and vetted by the site owners, who can be trusted more than a private seller as a rule of thumb? The Pro Seller in question has no feedback but then, is registered since 2008. 

So, what should I read into the title "Pro Seller" exactly? 

Thanks! 

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