SJX[Purist]
8540
The screwed catalogue
Hi CL,
Before I meet Vianney, I too thought he was sometimes
overhyped. Fortunately I had the good fortune to have breakfast with him at
Bernard's place some time ago. Yes, he does look like a genius, but his talent
is more than tha IMHO.
It was apparent in my conversation with him that he is
very technical minded; he loves all things mechanical. He has incredible
enthusiasm, almost child like, for mechanical objects. Vianney told me about his
love of Facel Vega cars, long gone French maker of luxury cars which many regard
as having fantastic build quality. Only someone truly in love with mechanical
quality could go on at length about a car most never heard of or even
seen.
Perhaps here we need to distinguish between Vianney
technical imagination and skill, and his business talent. I think there is a
gulf between the two. I have no doubt Vianney is a brilliant watchmaker and
creator but I would think working with him will be difficult if not impossible.
However, his lack of business skill or even the most basic ideas of marketing
and delivery, should not detract from the man's genius.
I think the best representation of the paradox is
Vianney's catalogue. As a marketing tool it falls short, the photographs are
good but not excellent, and the text inside is not particularly convincing. But
what amazes me is that the pages of the catalogue are bound with
screws, not glued or sewn, but attached by a set
of steel screws are well made and polished.
- SJX