But who writes the PR text? Look, I hate to nitpick, and of course I don't want to offend anyone, but... "secular savoir-faire", as opposed to what - religious savoir-faire? It is "true to the highest tradition of fine watchmaking" because it has a 46-hour PR? I could go on, but it's just too easy, like shooting fish in a barrel. The only good thing about florid PR text is that you can see it from a distance, and know to basically ignore it.