Jay (Eire)
9154
Pretty sure I listened to Max on some podcast talking about this too. It was on my list for next trip to Geneva (whenever that might be now!).
Nov 28, 2020,16:09 PM
I will say I’m not sure I “get” these cross branding efforts. I do appreciate taking the extra step to have the Boutiques all smell the same, curate the coffee, tea, wine, chocolate etc so that it’s not your run of the mill stuff and has some commonality with the brand. But somehow putting a label on it then has the opposite effect on me, it cheapens the whole effort. ***Someone who has expertise in consumers or psychology (or probably both) please tell me why I end with this conclusion.
Btw, I eat a nations share of chocolate annually so I’m all for upgrading from the usual Lindt truffles !
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FPJ x Orfeve
By: Journe1304 : November 28th, 2020-09:47
I had never heard of the artisanal chocolate brand Orfeve until I had a chance encounter with Max Büsser ahead of a trip to Geneva. When I told him the M.A.D. Gallery was at the top of my list to visit, he gave me his card and we emailed back and forth. I...