At a
time when watch brands favoured retailers for their distribution, François-Paul
Journe chose not to follow convention. He was the first to open a subsidiary
and a boutique under his own name in Aoyama, in central Tokyo.
Just a stone's throw from the Nezu Museum, in the Omotesando district, the
Boutique F.P.Journe Tokyo opened its doors in September 2003 inside “La
Collezione”, the work of Tadao Ando, the architect of spirituality. The layout
was entirely imagined by Seihachi Sagawa and François-Paul Journe, each element
having been meticulously chosen to create a singular place reflecting its
philosophy. For the first time in the world in a watchmaking boutique, there's
a bar where collectors and enthusiasts can meet “as if at home” for a coffee
and a chat about their passion and favourite subject.
This place was an important milestone in the brand's history and the starting
point for its worldwide expansion. Today, 12 F.P.Journe Boutiques and Maisons
welcome our collectors, from Hong Kong to Geneva, from Paris to New York. To
thank the customers of its Boutiques, François-Paul Journe decided to create
the Tokyo Boutique Anniversaire Series in their honour.





